Veblen Goods Veblen goods: The goods those become more desirable as they get more expensive. Named after Thorstein Veblen, a Sociologist who invented the concept in 1899. Would it not be desirable to buy a company that is the owner of a Veblen Goods Brand. And that too its is Indian,  one of the rare instance where an Indian company is the owner rather then the other way round. This large cap has the potential to be the stock story of the decade.

They got things long before their parents did. Now, GenNext takes to giving Shalini Rawla You only live once – the mantra of the millennial generation (born circa 1990 ) is nothing but the result of helicopter parenting. Parents of this generation (born in the 1970s) chose to break down the traditional structure of parents-as-authority to parents-as-friends . They encouraged their children to share everything with them – their problems at work or in relationships. They even helped them do their homework and projects in school, and networked with their peers to get them an internship or a job in a good company. The new wave of social media stoked this discover-and-share attitude further. Brought up as trophy kids , this generation got an early exposure to all those things that their parents had to wait for, and perhaps earn – be it a hobby class, summer camp, their first mobile, laptop, a trip abroad, or even their first bike or car. Everything became a new exper...