Bhaskar Bhat, managing director of Titan Industries, believes that businesses and brands need to understand the power of collective individuals. At the unveiling of ‘Paradox Panel’, a discussion forum of the company designed to develop insights into India’s 21-35-year-olds – the so-called ‘millennial’ generation. Bhat tells Nupur Anand why it is important to realise that for youth today the mantra is-- ’I share therefore I am and If you don’t share why would I care! ’. Excerpts from the interview: A number of surveys have thrown a light on today’s individuals who are very opinionated, have strong individual personalities and are almost narcissistic . But at the same time, there is also a sense of collectiveness associated with it. They do not operate in isolation . They need and seek approval from friends and families. And this collective individualism is the millennial paradox.   Tt is important to understand  the power of the digital world. ...