How CEO’s make or break a Innovation

Steve Job’s was a great marketer and made all of us desire his iproducts.
Ratan Tata made the Nano least desirable with  the one lakh tag.

Comments

  1. Balvinder Rana10 October 2011 at 11:23

    Dr Parag,why do you this has happened?

    ReplyDelete
  2. Dr Parag Shah10 October 2011 at 14:46

    I think we are always confused about what We want in life?
    If a Innovative car was to be designed for the masses, so be it, why side line the excellent invention by giving it a price tag?
    Ford designed the T model for the masses, even Maruti 800 was for the masses. They were aspirational products, not cheap products. Forget about convincing the general public, today, in my house if I even talk of buying a NANO, I am prohibited to do so because of its cheap tag ( and not because it is a inferior car)

    ReplyDelete

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